Replies from new buyers, from $249 a month
Every plan runs the whole campaign: lead search, domains, mailboxes and their warm-up, sequences with A/B versions, and the inbox that labels each reply. Plans differ in credits, seats and API keys.
Set up before you pay. Sending starts with a plan.
Four plans with the same product inside
A bigger plan brings more credits each month and room for more people, and Growth and Scale add API keys. Everything else is in every plan.
Starter
One founder or seller running outbound
$249a month
12,500 credits a month
- Up to 12,500 emails, or 625 new contacts, or any mix
- For 1 person
- API keys come with Growth
Professional
A small team sending from several mailboxes
$749a month
37,500 credits a month
- Up to 37,500 emails, or 1,875 new contacts, or any mix
- Up to 3 people
- API keys come with Growth
Growth
A sales team, with the API for your CRM
$1,995a month
100,000 credits a month
- Up to 100,000 emails, or 5,000 new contacts, or any mix
- Up to 10 people
- API keys for your CRM and scripts
Scale
Several teams, or an agency running clients
$4,995a month
250,000 credits a month
- Up to 250,000 emails, or 12,500 new contacts, or any mix
- No limit on people
- API keys for your CRM and scripts
In every plan
- Lead search in Apollo's B2B database, with verified emails
- Domains bought or connected, with SPF, DKIM, DMARC and MX set up
- Mailboxes on your domains, without Google Workspace or Outlook seats
- A 30-day warm-up for every new mailbox
- Sequences with A/B versions on any step
- One inbox, with an AI label on every reply
- Results for each step and each version
- Campaigns that pause themselves at 5% bounces or 0.1% complaints
- One-click unsubscribe and a suppression list
Each car is a Starter month: 12,500 credits
Before you pay
Create an account, connect your domain, add mailboxes, import contacts from a CSV and write the sequences. Sending, lead search, buying domains and AI labels start with a plan.
Create an accountOne credit is about two cents
Every plan prices a credit the same, at about $0.02. A bigger plan brings more of them each month.
- $0.02for each email sent
- $0.40for a new contact with a verified email
- $99.60for a domain, registered for a year with its DNS set up
| Action | Credits | At Starter's rate |
|---|---|---|
| Send an email | 1 | $0.02 |
| Send your answer from the inbox | 1 | $0.02 |
| AI label on a reply | 1 | $0.02 |
| A search page of 25 people | 5 | $0.10 |
| Import a contact with a verified email | 20 | $0.40 |
| Buy a domain, registered for a year, DNS set up | 5,000 | $99.60 |
| AI draft of a sequence | Metered: 1 credit per cent the AI model charges | |
These cost no credits
- Connect a domain you own
- Add a mailbox
- Import contacts from a CSV
- Build and edit campaigns
- The check on each address before an email goes out
What a campaign costs
Two common ways to start, priced line by line at Starter's rate.
A yes or a no stops that person's sequence, so a campaign that gets answers sends fewer emails than this. Each AI label and each answer you send adds 1 credit. A new domain bought through LeadTrain adds 5,000.
- Search pages, 25 people each20 × 5100
- Contacts imported250 × 205,000
- Emails, a 3-step sequence750 × 1750
- Your own domain, connected1 × 00
Total
5,850$116.53 at Starter's rate
of Starter's 12,500 credits
Starter's monthly credits cover 2 campaigns like this
- Contacts from your CSV1,000 × 00
- Emails, a 3-step sequence3,000 × 13,000
- Your own domain, connected1 × 00
Total
3,000$59.76 at Starter's rate
of Starter's 12,500 credits
Starter's monthly credits cover 4 campaigns like this
Questions about the price
Is there a free trial?
No. You can create an account and set it up before you pay: connect your domain, add mailboxes, import contacts and write your sequences. Sending, lead search, buying domains and AI labels need a paid plan.
What happens when I run out of credits?
Sending pauses and nothing is lost. Your campaigns pick up where they stopped when next month's credits arrive, or when you move to a bigger plan.
Can I buy more credits in the middle of a month?
Credits come with your plan. For more, move to a bigger plan. An upgrade starts as soon as it is paid. To move to a smaller plan, buy it when your current period ends.
Do unused credits carry over?
Each month's credits last until your next billing date. Then the new month's credits replace them.
Do mailboxes or domains cost extra?
Mailboxes come with every plan: LeadTrain creates them on your domain, with no Google Workspace or Outlook seat to buy. Connecting a domain you own takes no credits either. A new domain bought through LeadTrain is 5,000 credits, with its DNS records set up.
How many people can work in one account?
Starter is for one person, Professional for up to three, Growth for up to ten, and Scale has no limit. An open invitation holds a seat until it is accepted.
Which plans include the API?
Growth and Scale. An API key lets your CRM or scripts look up prospects by email or name. It also stops a sequence when a deal moves. Keys work only while your plan includes the API.
Can I cancel?
Yes, at any time, from Billing in your account. The plan stays active until the end of the period you paid for. If a renewal payment fails, the subscription expires right away. Either way, sending stops until a plan is active again.
How do I pay?
By card, through Stripe, in US dollars, once a month. Tax is added where it applies.
Build the campaign today. Pay when it sends
Connect your domain, add mailboxes and write the sequence before you pay. Choose a plan when you are ready for the first send.
Set up before you pay. Sending starts with a plan.